Adrian Duff

Lead creative operations, product launch delivery and brand communications for a global sustainable packaging business. Coordinates cross-functional teams across Product, Design, Manufacturing, Marketing and Commercial functions, ensuring new products and creative projects move efficiently from concept through to market. Responsible for creative workflow, briefing, stakeholder alignment, agency management and operational planning across multiple concurrent initiatives.

• Led the creative delivery of noissue's New Product Development (NPD) programme, coordinating the release of approximately 4–6 new packaging products every month across international markets.
• Managed a dedicated NPD creative team comprising a Senior Designer, Pre-press Designers and an external creative agency, balancing workloads, allocating creative resources and maintaining delivery schedules across multiple concurrent product launches.
• Partnered closely with Product Managers to understand customer needs, target audiences, pricing strategy, manufacturing requirements and commercial objectives before translating these into structured creative briefs for the design team.
• Contributed to the annual Product Roadmap, helping align launch priorities with creative capacity and commercial objectives.
• Contributed to detailed Product Specification documentation, ensuring technical product information was accurately communicated throughout the development process.
• Designed and implemented a structured Product Design Brief that significantly improved briefing quality and ensured projects entered the studio with clearly defined objectives, reducing ambiguity and unnecessary revisions.
• Acted as the operational gatekeeper between Product and Design, challenging incomplete or underdeveloped briefs before work entered production, protecting both creative and product team resources while improving project efficiency.
• Participated in weekly New Product Development workflow meetings, coordinating information between Product, Design, Marketing, Commercial and Sales teams to maintain momentum across multiple simultaneous launches.
• Worked directly with product sourcing agents and manufacturing partners in Hong Kong and China, discussing technical product and packaging requirements firsthand and applying pre-press knowledge to resolve production questions quickly and accelerate speed to market.
• Collaborated directly with international factories to clarify artwork requirements, production specifications, print limitations and packaging construction, ensuring creative assets were both commercially effective and technically production-ready.
• Applied extensive pre-press and graphic design knowledge to identify key product benefits and translate complex manufacturing information into clear marketing, ecommerce and product launch communications.
• Built structured workflows across Asana, HubSpot and digital asset management systems, improving visibility, accountability and collaboration across Product, Marketing and Creative teams.
• Managed creative, production and trade show agencies across New Zealand, Vancouver, London and New York, ensuring projects remained on schedule, on brand and commercially aligned.
• Planned and coordinated international trade show programmes, managing suppliers, agencies, booth design and creative production from planning through to execution.
• Supported trademark and legal collaboration to maintain brand consistency across global product launches.

Directed creative operations supporting a rapidly growing international apparel brand through significant global expansion. Managed creative workflow, production planning, packaging, photography, retail, ecommerce and campaign delivery while leading internal designers and coordinating external agencies.

• Managed day-to-day creative workflow across branding, packaging, product launches, retail, ecommerce and marketing projects.
• Acted as the primary liaison between design, product, sales, retail, ecommerce and executive stakeholders, ensuring projects were prioritised appropriately and delivered efficiently.
• Protected creative team capacity by prioritising requests, balancing competing deadlines and introducing clearer workflow management practices.
• Led planning across multiple concurrent creative projects supporting international markets throughout New Zealand, Australia, North America and the United Kingdom.
• Coordinated packaging development, product photography, campaign production, retail graphics, catalogues and digital assets from concept through to delivery.
• Managed external agencies across website development, photography, signage, print production and retail fit-outs.
• Built AS Colour's first comprehensive brand guidelines and governance framework supporting global expansion and consistent creative execution.
• Implemented digital asset management systems that improved access to approved creative assets across international teams.
• Simplified complex product, sustainability and manufacturing information into customer-focused communications supporting both wholesale and direct-to-consumer markets.
• Introduced sponsorship governance processes that reduced ad hoc sponsorship requests by approximately 65% through improved prioritisation and approval criteria.
• Led store launch creative, point-of-sale material, photography production and campaign execution across multiple business functions.

Full-service agency environment across brand, design, photography, production, account management and client delivery.

• Delivered brand, campaign, design and photographic work for a range of client sectors.
• Managed client relationships, creative production, timelines and delivery expectations from concept through to final output.
• Built a strong agency-side foundation in creative quality, stakeholder communication, production detail and commercial delivery.